{"product_id":"keen-jasper-iii-birch-black-1031197","title":"Women's Keen Jasper III 'Birch\/Black' (1031197) — 3rd-Gen Heritage Outdoor Lifestyle Sneaker","description":"\u003ch2\u003eWhat Is the Women’s Keen Jasper III ‘Birch\/Black’?\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eWomen’s Keen Jasper III ‘Birch\/Black’ (Style Code: 1031197)\u003c\/strong\u003e is the women’s edition of the third-generation Keen Jasper — built on a \u003cstrong\u003ewomen’s-specific last\u003c\/strong\u003e for an anatomically tailored fit, in the most wardrobe-versatile colorway in the Jasper III lineup. The ‘Birch\/Black’ pairing — a warm, creamy off-white suede upper anchored by a black toe cap, accents, and outsole — is a timeless two-tone that pairs with virtually any wardrobe and works equally well on a trail, a city street, or anywhere in between. Built on the same core platform as the men’s Jasper III (1031195): non-marking rubber toe cap, suede-and-textile upper, multi-directional lug outsole, removable metatomical dual-density EVA footbed, traditional lace-up. At $159, it is priced $20 above the men’s Purple Opulence\/Black Jasper III — reflecting the women’s-specific last construction and the elevated wardrobe-position of the Birch\/Black colorway.\u003c\/p\u003e\n\n\u003ch3\u003eQuick Facts\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Keen (Portland, Oregon — est. 2003)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Jasper III (3rd generation — heritage lineage)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle Code:\u003c\/strong\u003e 1031197\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColorway:\u003c\/strong\u003e Birch \/ Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLast:\u003c\/strong\u003e Women’s-specific — anatomically shaped for the female foot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Suede leather and textile — Birch (creamy off-white)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToe:\u003c\/strong\u003e Non-marking rubber toe cap — Keen signature protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFootbed:\u003c\/strong\u003e Removable metatomical dual-density EVA — orthotic-compatible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutsole:\u003c\/strong\u003e Non-marking rubber with multi-directional lug\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Traditional lace-up\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof:\u003c\/strong\u003e No\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women’s (US 5–9.5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrice:\u003c\/strong\u003e $159\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Outdoor Lifestyle Sneaker \/ Heritage Platform\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e True to size; size up half for wide feet or thick socks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecs \u0026amp; Construction\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eComponent\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast\u003c\/td\u003e\n\u003ctd\u003eWomen’s-specific — narrower heel cup, female foot geometry\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpper\u003c\/td\u003e\n\u003ctd\u003eSuede leather and textile — Birch (creamy off-white)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eToe cap\u003c\/td\u003e\n\u003ctd\u003eNon-marking rubber — Keen’s signature closed-toe protection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootbed\u003c\/td\u003e\n\u003ctd\u003eRemovable metatomical dual-density EVA — arch support + cushioning, orthotic-compatible\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutsole\u003c\/td\u003e\n\u003ctd\u003eNon-marking rubber with multi-directional lug\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClosure\u003c\/td\u003e\n\u003ctd\u003eTraditional lace-up — secure, adjustable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColorway\u003c\/td\u003e\n\u003ctd\u003eBirch \/ Black — creamy off-white upper with black toe, accents, outsole\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWaterproof\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle Code\u003c\/td\u003e\n\u003ctd\u003e1031197\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeneration\u003c\/td\u003e\n\u003ctd\u003eJasper III — 3rd generation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGender\u003c\/td\u003e\n\u003ctd\u003eWomen’s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSizes\u003c\/td\u003e\n\u003ctd\u003eUS Women’s 5–9.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003e$159\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eThe ‘Birch\/Black’ Colorway — Why White + Black Is the Most Wearable Combination\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBirch\u003c\/strong\u003e is a warm, creamy off-white — not bright optical white, not beige, not grey. It has the organic, natural quality of birch tree bark, raw linen, and bleached canvas: a white with warmth that reads as intentional rather than clinical. In suede, Birch has a softness and depth that optical-white synthetic materials cannot replicate — the texture of the suede gives the color dimension that makes it look expensive rather than simply light. \u003cstrong\u003eBlack\u003c\/strong\u003e in the toe cap, outsole, and accent details provides the structural contrast that makes Birch legible and gives the shoe its graphic clarity. The Birch\/Black combination is among the most proven two-tone pairings in footwear history — white-and-black shoes have remained consistently in production and in demand from the first canvas tennis shoes of the early 20th century through every era of sneaker culture since, because the combination solves the fundamental problem of footwear color: it coordinates with everything. Navy, black, white, earth tones, olive, denim, jewel tones, pastels — Birch\/Black works against all of them. It is not a neutral that recedes; it is a clean, confident choice that anchors any outfit without competing with it.\u003c\/p\u003e\n\n\u003ch3\u003eThe Jasper III Lineage — Understanding Where This Fits\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003cth\u003eGeneration \/ Variant\u003c\/th\u003e\n\u003cth\u003eKey Characteristics\u003c\/th\u003e\n\u003cth\u003eBest For\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJasper (original)\u003c\/td\u003e\n\u003ctd\u003e1st generation\u003c\/td\u003e\n\u003ctd\u003eFounding suede + lace-up platform\u003c\/td\u003e\n\u003ctd\u003eHeritage collectors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJasper II\u003c\/td\u003e\n\u003ctd\u003e2nd generation\u003c\/td\u003e\n\u003ctd\u003eRefined materials over original\u003c\/td\u003e\n\u003ctd\u003eClassic outdoor lifestyle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eJasper III (this shoe)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e3rd generation\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eHeritage lineage continued — women’s-specific last, suede, lace-up\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eWomen’s heritage platform, current-gen refinement\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJasper Zionic\u003c\/td\u003e\n\u003ctd\u003eAthletic evolution\u003c\/td\u003e\n\u003ctd\u003eEngineered mesh upper, lighter build\u003c\/td\u003e\n\u003ctd\u003eAthletic-forward outdoor casual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJasper Rocks SP\u003c\/td\u003e\n\u003ctd\u003ePerformance + premium\u003c\/td\u003e\n\u003ctd\u003eRocks outsole, SP materials, limited\u003c\/td\u003e\n\u003ctd\u003eRock scrambling, technical trail\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eWomen’s Jasper III vs. Men’s Jasper III — Same Platform, Different Fit and Price\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003eWomen’s Jasper III ‘Birch\/Black’ (1031197)\u003c\/th\u003e\n\u003cth\u003eMen’s Jasper III ‘Purple Opulence\/Black’ (1031195)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast\u003c\/td\u003e\n\u003ctd\u003eWomen’s-specific — narrower heel, female foot geometry\u003c\/td\u003e\n\u003ctd\u003eMen’s standard\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColorway\u003c\/td\u003e\n\u003ctd\u003eBirch \/ Black — neutral, maximum versatility\u003c\/td\u003e\n\u003ctd\u003ePurple Opulence \/ Black — jewel-toned statement\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003e$159\u003c\/td\u003e\n\u003ctd\u003e$139\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform\u003c\/td\u003e\n\u003ctd\u003eJasper III (identical core)\u003c\/td\u003e\n\u003ctd\u003eJasper III (identical core)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutsole\u003c\/td\u003e\n\u003ctd\u003eStandard Jasper III lug (identical)\u003c\/td\u003e\n\u003ctd\u003eStandard Jasper III lug (identical)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSizes\u003c\/td\u003e\n\u003ctd\u003eUS Women’s 5–9.5\u003c\/td\u003e\n\u003ctd\u003eUS Men’s 7–11.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp\u003eWomen should always purchase the women’s Jasper III (1031197) for correct anatomical fit — the women’s-specific last is not a size conversion from men’s but a different last geometry entirely.\u003c\/p\u003e\n\n\u003ch3\u003eWhy the Women’s-Specific Last Matters\u003c\/h3\u003e\n\u003cp\u003eFemale feet typically have a narrower heel relative to the forefoot width, a higher instep, and a different weight-distribution geometry compared to men’s feet. The women’s-specific Jasper III last accommodates these differences with a narrower heel cup (reducing heel slip during trail and pavement use), a toe box proportioned for female foot shape, and last pitch adjustments that distribute weight correctly across the female foot’s contact area. In a lifestyle sneaker used across trail and everyday environments, fit precision affects both comfort across long wear periods and stability on uneven outdoor surfaces. The women’s Jasper III is built correctly from the ground up — not adapted from a men’s form.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Care for a Birch Suede Upper\u003c\/h3\u003e\n\u003cp\u003eLight-colored suede requires more conscious maintenance than dark suede, but the effort is straightforward:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBefore first wear:\u003c\/strong\u003e Apply a quality suede protector spray (Crep Protect, Jason Markk Repel, or Wolverine suede protector). This creates a water and stain barrier that significantly extends the life of a light suede upper.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoutine cleaning:\u003c\/strong\u003e Use a soft suede brush to remove surface dirt after each outdoor use. Brush in one direction when dry to restore nap direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpot treatment:\u003c\/strong\u003e For marks, use a suede eraser on dry stains before attempting wet cleaning. For wet stains, blot (do not rub) immediately and allow to dry fully before brushing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store away from direct sunlight (UV yellows light suede over time) and in a breathable bag rather than plastic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNote:\u003c\/strong\u003e The suede upper is not waterproof. For wet conditions, a suede protector spray provides meaningful resistance but is not a substitute for a waterproof membrane.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho Is the Women’s Keen Jasper III ‘Birch\/Black’ For?\u003c\/h3\u003e\n\u003cp\u003eThis shoe is for the woman who wants one outdoor lifestyle sneaker that works across every context in her life without requiring thought about coordination. Birch\/Black is the colorway that makes that possible: it pairs with black, navy, denim, olive, white, cream, earth tones, and even bold colors without competing. It is also for the woman who specifically wants the Jasper heritage platform in its third-generation form — suede, lace-up, rock-climbing roots — on a women’s-specific last that fits correctly. And it is for the buyer who understands that a well-made off-white suede shoe, properly cared for, will age beautifully in a way that synthetic or dark materials simply do not.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is the style code for the Women’s Keen Jasper III ‘Birch\/Black’?\u003c\/strong\u003e\u003cbr\u003eA: The style code is \u003cstrong\u003e1031197\u003c\/strong\u003e. The men’s Jasper III in Purple Opulence\/Black is 1031195.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What is the difference between the women’s and men’s Jasper III?\u003c\/strong\u003e\u003cbr\u003eA: The women’s (1031197) is built on a women’s-specific last — narrower heel cup, female foot geometry — and is priced at $159. The men’s (1031195) uses a men’s standard last and is priced at $139. The core platform (outsole, footbed, toe cap) is identical. Women should always purchase the women’s version for correct fit.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What color is Birch?\u003c\/strong\u003e\u003cbr\u003eA: A warm, creamy off-white — softer than optical white, warmer than grey, with the natural organic quality of birch bark and raw linen. In suede, it has a dimensional softness that reads as premium and intentional. Pairs with virtually any color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is the Women’s Keen Jasper III waterproof?\u003c\/strong\u003e\u003cbr\u003eA: No. The suede upper is durable and abrasion-resistant but not waterproof. Applying a quality suede protector spray before first wear significantly extends water resistance. For a fully waterproof Keen option, look for styles with the Keen.Dry membrane.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How do I keep the Birch suede clean?\u003c\/strong\u003e\u003cbr\u003eA: Apply a suede protector spray before first wear. Use a suede brush for routine cleaning after outdoor use. Use a suede eraser for dry marks. Store away from direct sunlight to prevent UV yellowing. See the care section above for full details.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is the footbed removable for custom orthotics?\u003c\/strong\u003e\u003cbr\u003eA: Yes. The metatomical dual-density EVA footbed is fully removable and compatible with standard aftermarket orthotics.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does the Women’s Keen Jasper III fit true to size?\u003c\/strong\u003e\u003cbr\u003eA: Yes, true to size on the women’s-specific last. Size up half for wider feet or thicker socks. 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